[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。. d3 D- g7 D( I6 K+ ^! H. R

1 }  w* a1 k1 M3 v' a　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
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4 H( V' Q; a8 U$ a1 o$ Xcsuchen.de　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。csuchen.de( l3 t4 M' J, \' w' q

$ X4 I- }0 Q( U& e( Y6 P/ ^4 a' B人在德国 社区　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
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Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.: k9 s2 ^+ o! j* {" h% v. n& g# ?

9 L6 a4 g( i8 z! u6 y# gAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
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0 s8 @! m0 S! c! W7 MIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
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3 Y% j( s8 z  Z& X1 I; @Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.人在德国 社区8 K0 G  _" U$ N% O& ]+ b) \
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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' a6 }3 ?! }2 g" }- s& t$ I! {人在德国 社区But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.