[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。+ n6 H' Y' H3 Z! M+ a
* M( ~" l; R% t$ {; i, ]
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。. W" `" O1 u8 @$ B0 c
' R6 s& z3 R0 |) P. K5 ^: p
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
3 ^6 p- l  p' a0 p8 }+ tcsuchen.de
# g( o% S: d$ k& ~5 W9 U' Jcsuchen.de　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。& S- V/ n7 F8 o# q) r7 @0 q' T3 X
人在德国 社区, \$ ^9 P5 n' `6 K
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
- h; G" ?" d6 ]$ G1 [3 o7 |人在德国 社区
3 E. ]0 s0 d* f% IAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.0 M. b& R6 N3 v% a$ G

/ Q1 v. T. W* n0 Y7 c( d  `In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
1 y% r" {. z) X5 {7 ~- a0 xcsuchen.de人在德国 社区& z. J1 ?  v! f
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
5 ]/ J. Y2 N; f5 J5 z5 H
" R' M2 s& A& \% A/ ccsuchen.de“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
3 c/ m& i: s1 Z
# `6 L/ N2 a; l! K. D& bBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.