[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。csuchen.de) u) _9 n' r, J, b+ c8 H+ p$ N

& [" q. P( u. b! B, b: G0 ~4 ?% h　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。人在德国 社区7 p# R, @8 U( w# A2 }, k

' ?7 M) A2 B' _7 W) h! {8 C0 Fcsuchen.de　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。人在德国 社区0 n: ^, j4 P5 `! v
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　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。人在德国 社区/ @$ M9 e2 i: T+ V. i9 U

$ S6 u  H( g/ }- G2 L" L人在德国 社区Jesus could turn water into wine, but he certainly didn't drink Coca-Cola., z8 t" L' ?) N
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.人在德国 社区$ ^* m' |5 g, f0 [* O+ P9 i

+ E; V2 z  B5 i9 c0 V  ]- R+ BIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.csuchen.de2 A) ^; E. @. |$ D3 P3 q9 X
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous., d' ?& k0 M% Y" A: a, s

, f; q% |4 b, Y( q“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.