《我们的歌》发布会举行 那英周华健助力金曲新生

《我们的歌》发布会举行 那英周华健助力金曲新生

10月27日,由东方卫视打造的国内首档代际潮音竞演综艺——每日鲜语鲜牛奶《中国梦之声·我们的歌》播出首期节目内容。与此同时,发布会也于播出当天在无锡举办。东方卫视中心总监、上海东方娱乐传媒集团有限公司总经理、SMG 影视剧中心主任王磊卿,东方卫视中心总编辑王立俊,东方卫视中心独立制作人、《我们的歌》总导演陈虹,蒙牛鲜奶事业部市场总经理曹阳,腾讯音乐娱乐集团音乐版权部总监吴红叶等莅临现场,解读节目的创作初心及愿景。快帆助力海外党回国听歌看剧!

继上周官宣A组八位歌手阵容之后,发布会上也公开了B组嘉宾阵容。前辈歌手那英、周华健、蔡健雅、黄凯芹和新声歌手肖战、阿云嘎、李紫婷、蒋一侨悉数到场,两代歌手精彩互动引爆全场,至此《我们的歌》两组歌手已集结完毕,一场跨越代际的潮音竞演即将热力开唱。

首创音乐跨代融合模式 “Y”字舞台暗藏玄机





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致力于为电视节目和音乐产业挖掘新可能,《我们的歌》是东方卫视音乐IP“中国梦之声”在音乐领域上的又一突破。节目首度将对华语音乐代际问题的探讨放到大众视野,打造了全国首档“代际潮音竞演”综艺。《我们的歌》邀请代表华语乐坛经典的前辈歌手与象征华语音乐未来的新声歌手同台合作、竞演,通过盲选配对、组队改编金曲等回归音乐本质的方式赋予金曲全新生命力,推动老一辈歌手精神传承,从而传递出“我们的歌,唱出青春样”的积极态度,为华语音乐源源不断输送磅礴力量。

   此前,总导演、东方卫视独立制作人陈虹接受采访时表示,在她看来,《我们的歌》就是一个“时光保鲜机”。节目除了独有的多元音乐性,最大的看点就是能通过代际搭档间的合作、信任、默契,展现不同时代情感的共鸣和交融,是一档充满仪式感的节目。





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发布会上,东方卫视中心总监王磊卿表示“中国梦之声”迄今为止已经走过六年历程。从最早的偶像选秀、星素结合、唱响经典华语歌曲、打造偶像音乐组合到现在聚焦潮流代际音乐,“中国梦之声”常变常鲜,不断在颠覆当中创造一种新的可能。《我们的歌》最大的特点在于其首创的跨代际音乐合唱模式,且它拥有独一无二的破圈性。这样的节目模式下,前辈歌手身上的艺德、艺能和艺商将在年轻歌手身上得到传承和发扬,乐坛前辈也能够从年轻歌手带来的音乐潮流元素中汲取灵感,丰富他们的艺术表现手法“代际性交流会创造出一种别开生面的演出和音乐火花碰撞”。同时它的模式也带来了期待,经由《我们的歌》助力,华语乐坛可能会谱写新的音乐传奇,缔造全新的破圈现象。快帆教你如何解锁权限加速回国看《我们的歌》。

王磊卿还特别介绍了节目整个舞台设计的多重立意。舞台中间的“Y”字代表着“传统”和“潮流”如“Y”字形一般在音乐中实现交会;它也代表着“YOUNG”,代表着年轻,代表我们在经典当中焕发出更多的新意;同样它还象征着“Yes”,“我相信这个节目也将是我们所有的老年、年轻观众,全家的人都会喜欢的一个Yes的节目”。





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周华健现场谈惧见“小哥” 肖战不惧battle解读内心“代际潮音”

《我们的歌》首创盲选配对的全新赛制模式,在荧幕上只看到对方身影、前辈歌手费玉清、任贤齐、李克勤、罗琦用变声话筒隐藏身份的情况下,新声歌手许魏洲、刘宇宁、周深、王琳凯需要通过才艺展示来获得前辈的青睐,作为A组歌手的他们已经在首期节目中完成了“盲猜互选”的考验。发布会上,B组的新声歌手们同样迎来了挑战。为证明自身对前辈的了解和对华语流行金曲的熟知度,新声歌手们现场挑战“金曲接歌”,肖战、阿云嘎、李紫婷、蒋一侨纷纷开启“记忆搜索”模式,争相抢答,在比赛中不分伯仲,都收到了前辈歌手们准备的惊喜。前辈歌手借礼物向新声歌手传达着自己的期许,那英期待这些晚辈颜值与实力并存,周华健希望他们心中有音乐的激情,蔡健雅想要看到他们的音乐力量,同时黄凯芹也祝愿他们想唱就唱,声音传遍全世界。

前辈歌手与新声歌手的暖心互动已然吊足了观众的胃口,已经完成第一次录制的新声歌手们还分别用“激动、刺激、开心、学习”表达了自己参加节目的感受,瞬间将现场气氛推向了高潮,令人不禁期待他们接下来的合作。





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比之更引人好奇的是,A组与B组如此强大的歌手阵容会在舞台上产生怎样的音乐碰撞。在喊话环节,看过A组通过VCR发来的战书,八位歌手各自回应中所包含的信息量异常丰富。那英直言“也不是一点都不怕,但是输的可能性还是没有的”;蔡健雅也丝毫不输阵势,甚至要用蛋糕来作为武器;反而周华健坚持走和平路线,甚至有些担忧对抗“真不要给我碰到费玉清小哥”。与之截然相反的是,在被主持人问及是否觉得A组新声歌手蛮厉害时,此前就因为与周深合作音乐引发网络热议的阿云嘎,这次再度成为对手,阿云嘎更现场放话周深“深深,见我别跑啊”;原本还拿着周华健送的“泡泡相机”玩心大起的肖战,立刻回归状态,十分自信道“就还好”,看来他在记者采访环节谈到自己最近“自信了”的改变是切实存在的,更耐人回味的是肖战关于代际潮音的理解:“代际就是经典,潮音就是代表创新,而《我们的歌》就是将经典跟创新相结合,碰撞出新的经典,流传下去”。“火药味”十足的隔空对话似乎已经预示着一场别样精彩的音乐竞演即将开场,具有传承和创新内核的演令人拭目以待。快帆加速器,一键回国看《我们的歌》 ,挺好听的歌曲!

启动仪式上,东方卫视中心总监、上海东方娱乐传媒集团有限公司总经理、SMG 影视剧中心主任王磊卿,东方卫视中心总编辑王立俊、《我们的歌》总导演陈虹、蒙牛集团鲜奶事业部市场管理中心总经理曹阳、以及为金曲新生而战的那英、周华健、肖战、阿云嘎等八位歌手拿起手中带有“Y”标志的话筒完成连麦,共同喊出节目slogan“我们的歌,唱出青春样”。

至此,《我们的歌》连接代际的桥梁已经徐徐架起,通过前辈歌手和新声歌手的联手再创,时代金曲将闪耀出怎样的光彩?他们又会为华语音乐带来怎样的改变?让我们一起拭目以待。





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