[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
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3 G1 h# ]5 v  S. v; @　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
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0 @$ B, N6 i% a9 Q, Z  jcsuchen.de　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。$ C. L0 _2 ]  _7 F1 g* s& r

3 g1 W5 A9 g% t4 ~$ a5 w2 I) T　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。( f8 ?  e! u! X! v; j2 l: B

: F; N2 a. B* x! T' }% f- f: o人在德国 社区Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.csuchen.de! {* N5 W7 T1 P3 h1 Y+ N

+ ?+ i- h! g- k4 w! s5 ?& oAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.. \) q' T8 T# ]0 o( g) ~" f

6 Z2 J2 m" Y* n$ M$ ~0 m人在德国 社区In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.& R' j% Z8 @6 f9 O4 y
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.8 r2 x. _8 h' u" L/ D

6 x$ P- Q& b( F. w5 v/ c“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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% F( K. d7 G2 a, S$ T# d人在德国 社区But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.