[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
! g' b: F. s6 E1 |/ s" xcsuchen.de' m+ t) p# Y! b. U+ j0 {5 J
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
9 I; D7 j9 Z$ F# V# p+ @7 c
5 o/ }8 Y% f# L6 }0 [$ P: h人在德国 社区　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
6 {# t: w/ u2 t8 h% @
/ u+ m  C3 c4 V; y) u# u　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
1 M$ Y4 r" u  ]6 f/ D" {
' R. z9 A- g5 K. b  e( z- lJesus could turn water into wine, but he certainly didn't drink Coca-Cola.
) i( z4 m  q- Y7 r0 D- U
4 R2 n+ g! n5 R% W0 a4 g; y; qcsuchen.deAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
" `, R! D! ?8 A  F' o4 o' dcsuchen.de& |5 z+ I$ B, w5 m2 V
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
6 f6 E0 w( K! V& I% z+ k9 ^
2 \% G" f' k' D0 q+ U8 O9 f7 B* F9 P- rCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
8 n, [$ q0 ]8 ^* e+ [1 e: K0 D! |0 l, @* E8 i" @: Z) Q
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”0 H+ W% u  ]% b0 X4 T% F- ^, W0 Y

9 U8 [  O8 b: q" {+ k& f$ BBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.