[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。; y7 a" Q; `" \! z8 r

& D8 F) z0 p" m$ C% {　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。csuchen.de2 t/ S, c0 ?2 f4 u, j4 ?( ?

% {# y) }8 N: h& |+ _% y$ h* Tcsuchen.de　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
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0 ^$ Q1 M* A6 Y. r- q, |# P2 E　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
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8 z( R8 c6 @6 s# jJesus could turn water into wine, but he certainly didn't drink Coca-Cola.人在德国 社区/ l: x9 O5 @+ h+ K6 ]2 b1 [) m

+ u' H1 _' y3 W+ |$ B9 y4 MAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
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+ ~$ g2 m0 b6 m: ?4 sCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
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0 X/ g" P1 v3 z5 V. }csuchen.de“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”7 p1 K3 }# D$ V" k$ P- ?+ U( r
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.