[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。csuchen.de1 J8 l: ^9 ]/ l& E

6 g' J, F. A4 O0 K2 i　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。, E6 O0 L1 b: F9 m: y+ t

. D0 ^8 K7 @! _  o* h5 d　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。7 a; ~8 I( V8 k6 M4 f
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　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。, R8 b- @& j" h
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Jesus could turn water into wine, but he certainly didn't drink Coca-Cola., l! m) H2 D: N' g8 I/ V9 c6 x

' L1 L# Q9 f9 I- t人在德国 社区At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.* n9 J# y. F* t+ _

8 E5 K& }( S& Q5 S% z$ d3 V$ q, Jcsuchen.deIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
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: Q+ P2 Y+ P6 b/ |" ?8 KCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.- s  I( Q6 u! q! ^

. W( F" O$ l. j) O“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”/ k  z' r( p7 ^" P

: L3 S) n' p+ H/ i" j7 _/ y, wcsuchen.deBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.