[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。9 h1 B# t$ A7 ^; T7 J

/ M1 Y# P7 m  u3 }+ m" `  l　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
* t. M; a- s% Q/ c2 e  qcsuchen.de
/ _* \4 o! D% l1 F8 Q6 Z. N　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。人在德国 社区8 ?3 H. E- c2 M1 `& `- S1 V

, ?" G- {0 S; x# F+ A& b3 q　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
6 |; |4 Z6 J! q
8 }# g! `: \: O+ d% WJesus could turn water into wine, but he certainly didn't drink Coca-Cola.$ s/ t$ B3 P9 b
; T" u6 X% t7 [/ P4 @9 l
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
- ]% F7 J+ t5 Z6 t! R1 N5 L# H! Q6 T( h  G
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
2 f( M/ A) V$ A$ B0 \, h* F
" Y3 O+ {5 D/ g人在德国 社区Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.csuchen.de! ^( P6 D  Q! u* ?) J2 d. W

1 G6 G: b# O- C' K' f: K2 K7 G“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”9 n' P* x: n+ ?4 A3 `3 V
csuchen.de, ~& Y0 d% [( l& r3 \( J
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.