[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。, V% H( Z# N$ |

6 c+ T" f) m2 b2 m) K; K& l- Q7 _) Z　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
0 g" h! G  K" |* _
& d7 c. |( Z4 y: m- T0 x; z　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。csuchen.de6 a" ]1 w$ W9 m( J+ ]
$ ^- W* S8 F( }/ a
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
, P/ ^6 h: S# M2 P8 T人在德国 社区) E) d6 ^# f. r% b
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
( v. j+ t, e8 h4 p
, V9 c4 c! ^& y, N( Y5 kAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.# i/ m8 O& u6 t  X

/ ?9 e- l9 O: ^  \% Xcsuchen.deIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
) S0 c( y4 p6 p3 Y* X% Q5 W! q' ?, S( C
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.人在德国 社区' w  Z8 w7 M8 U

/ a9 r4 i5 J/ k* ~“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
" j5 x5 @* y: Y8 \) J
7 t% s/ A5 d" Y# B& R5 p" C人在德国 社区But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.