[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
( L2 b- }! n/ C5 V; [/ ]& M* I1 C  T  Z( v0 {. i- Y9 W
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
4 `" w# m3 _1 j5 s! ?5 G* r. n. b6 l, d+ @) ?. V! m
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。人在德国 社区" d" S1 F  ~# j# X3 Z; v; n7 O& H

( C. d1 J7 {/ d3 A　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
/ v- u4 L, n% A
& l! J& A0 d: g, n3 H/ q2 P$ |Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.& m. Z4 |* N6 n& o
: Y& {# l' a* O
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.人在德国 社区/ d) [6 W  _& a1 V* s- C: n
人在德国 社区2 @1 x3 ^. s! v
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
1 A+ z& J% l7 r; t8 D& {# `+ d) O: Z, K6 `7 W" r: A& V
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.' J% G% g+ k* M# @) o- S  ~
, u) M  F) {0 w
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”; \# s6 b2 x0 [+ [1 c/ P

+ J: U8 [$ g( EBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.