Board logo

标题: [国际新闻] “耶稣喝可乐” 可口可乐公司表不满 [打印本页]

作者: 日月光    时间: 2007-4-6 13:15     标题: “耶稣喝可乐” 可口可乐公司表不满

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面,梵蒂冈教廷看了并没意见,反倒引起了可口可乐公司不满。
) F  a1 z$ I1 F% `" }& R
# O! x9 v$ p/ L; T( t+ p  这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况,传教期间,他在沙漠遇上男主角福特,还喝了罐装可口可乐。
9 t$ E5 ?- @1 o: ], m# p; r1 z8 `* J: V
  意大利可口乐公司看到影片后,去函投诉,指不能接受电影公司未经授权使用其旗下品牌。
  ^, u, G. m5 [" s3 w
  u! V0 O  u" _  但该电影导演马拉蓬蒂说,这部电影在梵蒂冈上映时颇获好评,耶稣喝可乐一幕亦没引起教廷反感,并说电影凸显了耶稣是历来最伟大的传道人,可口可乐公司的反应让他难以理解。

# W. L+ Z! L9 a9 J* c5 @& K! p5 O+ ~  S+ u. J
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.  s; `( u; K; T  e/ ~
! J' K5 c& e' m  x! ?
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports., b4 R# ~. [' S' l5 `* x9 O
5 M) T/ V) L' \6 @, B2 D
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.. F9 I' R0 A, o* {% |; K7 r

! r1 |0 V6 J* Y/ R" |( J, _' f# }Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
! y% u6 ?/ L# [+ t
. S- d& o- ], D, L2 O. p# t“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
2 G- n4 d. L8 s( @1 {2 `7 ]  K' x
* ]" s8 }6 `. rBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.




欢迎光临 人在德国 社区 (http://csuchen.de/bbs/) Powered by Discuz! 7.2