意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。 3 c( B$ Z7 o# P: m6 X ( i, n* ^2 [/ A; K! f' A a6 ] 这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。) H( R; r) |/ b1 Y; z* n( d' N. E
' E6 ~4 D @# ]. a5 T0 \8 Z
意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。) p5 l1 C. T- G @8 N: G- E2 j0 }
% W5 i' k/ i* `& N+ i9 z6 M3 j/ Z
但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。- v; Y- B" P$ {$ C' G% h3 S6 _
: l9 C1 n: Q) w+ G1 _; HJesus could turn water into wine, but he certainly didn't drink Coca-Cola.0 N' F5 X0 q8 b- } S
/ a6 v9 @ @- V2 @& p; L) \7 `9 cAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.9 K2 r, r: Y- g$ k0 w6 u* ]5 W% J
3 l3 m7 s% @8 }+ m
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.% M/ c: c9 L) ~+ J8 r$ D; C3 A
: z( [0 G) j+ C2 C- e* vCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. : h2 Y7 I* j7 e. D- g$ y9 o" v# z0 d" X: z; W& T
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”# D; h' W7 |6 i: c0 \
5 E: H8 r+ ], I) |
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
