意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。: a, D( R1 i1 N
! T7 M7 t. H+ [- r3 l 这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。 0 e. L# }4 l$ s/ B/ |/ P* l7 m8 ]% x, V. G5 _+ o. t
意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。9 ^6 ]! ]% O, f' `( Q9 B
# l* {- B: [6 w0 a8 J- r. G! ~ 但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。 + M4 |0 o0 }9 q- J4 M & _+ Y" B+ R% _Jesus could turn water into wine, but he certainly didn't drink Coca-Cola. % Z0 Y2 F4 Q) @1 ~3 y8 H9 h: ?0 B" K! k
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.6 z% W- D5 U! u7 [
5 J% n$ u2 t9 {( T1 oIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert. ; g- A. A2 _2 [( O! T8 R" [: j! W1 Q& ~+ Y: U0 t
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. , H4 U& A# E* j& ?* r4 c/ F7 r# W7 Q: Y' d4 F$ U9 e/ N2 E
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”( D8 y' [6 `; z3 k3 b0 X, Z
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
