意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。 3 b4 ]; t! M1 ?1 |$ q & ^( J9 {2 Z2 D' @ 这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。. R- R; i" c& x$ V. I, t
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意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。 2 u U+ X) m6 p9 `; q# v9 i) V( n9 z$ S1 J
但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。 e9 V9 m8 F& {$ T2 F7 E
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Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.( w) J0 c: q3 C' [
# _. p0 `% ]: a8 D% JAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.7 L% ?: Z8 i: t5 W6 f2 @
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert. $ A- F% \! l: O. v: S+ g 7 i% k0 Z* M- K* f& i) E! iCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. & t, L @ l! B) Y+ C) j / L* g M$ i* J' \3 @/ G) }“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.” 5 _9 _' L$ ^& ~3 b0 a: _: o; m 9 ]4 ~. ^( N! [+ e% c0 X* i1 xBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
